Your Customers Have Cut The Cord. Are You Still Reaching Them?
Advertising your local Cape Cod business should never be a guessing game. With local providers now forcing you to buy into the Boston market when you only want to reach the Mid-Cape or a few towns on the Cape, you're paying for broad, untargeted reach, with much of your ad spend reaching an irrelevant audience. And yes, there is a better way!
With digital targeting, CCB Media can help you determine potential customers with behavioral targeting and then serve your video ads only to those households that show interest in the product or service you offer.
What is Behavioral Targeting?
Behavioral targeting is an advertising strategy that uses data about a consumer’s online and offline behaviors—such as websites visited, searches made, content viewed, stores visited and even purchase history—to deliver ads that are relevant to their interests and needs.
So, it’s no coincidence that when you search for ‘flooring store near me’ into Google that Flooring Ads will begin to follow you as a consumer. We’ve all experienced this on our phones, but how does it work with Connected TVs?
Long gone are the days when you must buy TV ads based solely on a network or demographic of an entire channel. Essentially, we’re utilizing the same data to identify a potential customer’s smart device or IP address, then serving those ads while that consumer is watching their favorite TV programs.
For example, if Steve and Sarah are both watching the same new documentary on Apple TV, they will each see different ads during each commercial break: personalized ads, tailored to their own interests.
What is Connected TV?
Connected TV refers to streaming video content on a television set, whether through a Smart TV or a connected device like a Roku, Amazon Fire Stick, or gaming console.
CTV advertising delivers targeted video ads to this audience, offering the visual impact of TV with the precision of digital marketing.
Why choose CTV over traditional cable?
Precision targeting (behavioral targeting)
Instead of relying on broad demographics, CTV allows for hyper-targeted campaigns based on actual viewer behavior. We can target your ideal audience based on:
- Viewing habits: Do they watch cooking shows or sports?
- Interests: Are they new parents or fitness enthusiasts?
- Online behavior: Have they recently visited a competitor's website or browsed for specific products?
This ensures your ad is shown to viewers genuinely interested in your product or service, significantly reducing wasted ad spend.
Maximum reach on premium networks
Your customers have cut the cord and moved to streaming, and your ad strategy should follow suit. We place your ads on all the major networks your customers watch, including Roku, Amazon Prime, Apple TV, Hulu, HBO Max, Paramount+, ESPN and more. This reaches the "cord-cutters" that traditional cable can't, extending your reach to a growing and engaged audience.
The guesswork of traditional TV is gone. With CTV, you can see exactly how your campaigns are performing in real-time. Key metrics include:
- Video completion rates: See what percentage of viewers watch your entire ad.
- Attribution: Track conversions to see if a viewer visited your website or storefront after seeing your ad.
- Track QR scans via Google Analytics and/or link your Google My Business Profile to CCB Media’s reporting in order to track increases in specific
conversions month over month, such as ‘click to call’ or ‘click for direction’ buttons located on your GMB business profile.
Don't let rigid cable providers dictate how you advertise. Shift your budget to a smarter, more effective strategy. Ready to reach the right people without wasting your budget?
Contact us today to start your targeted CTV advertising campaign.
