The Benefits of Having In-House Graphic Design & Video Capabilities
Every advertisement begins with an idea or a concept that ultimately requires a solution to bring it to fruition. Time and costs are driving forces in the decision process. Every interaction has the potential to add time and cost to the overall project, making the path to the final product more complex.
Controlling as much of the creation process as possible tightens timelines and reduces costs. Having the ability to do graphic design and video editing in-house enables us to elevate the process and direct focus toward the solution rather than additional logistics like meetings and communications. Our Marketing Consultants work directly with our Graphic Designer in real time to convey and perfect the client’s ideas into visual mockups that can quickly be delivered for client review.
Changes and edits can be fast-tracked into the project, letting the client review stages in real time. This creates a streamlined and efficient process since the client is part of the ongoing process rather than only seeing a final cut. With this approach we can be nimble and work with a wider variety of clients.
Large businesses may have in-house designers that we can work in tandem with, but having our own in-house designer allows us to offer a high level of service to smaller companies who may not have those resources. We pride ourselves on being able to work with local Mom & Pop businesses as well as larger national firms.
Consistency is another feature of a close working relation between Marketing, Sales, and Design. As projects move forward, the teams become very familiar with your brand and how to represent it consistently across multiple media from print and digital to video. As the client’s relationship grows with us, we have a track record of representing their brand in a variety of formats.
Coming together as a team to bring a concept to life, lets us put our best efforts and deliver a high-quality product. Having an in-house design team helps keep timelines short and costs down.
